Porex® Revolutionizes Cosmetics with New Innovation: Nubiform®

2017-05-12

At MakeUp in Paris (June 22-23, 2017; Carrousel du Louvre), Porex Corporation (“Porex®”) will showcase a new technology that takes design creativity to new heights: Nubiform®. A high-performance elastomer, Nubiform breaks new ground by offering cosmetics designers a high-performance alternative to foams and foam-like products used in numerous cosmetics products such as foundation applicators, liquid eye liners, lip stain and eye shadow applicators.

Nubiform will be on display at Booth #E-18.

Nubiform’s surface is exceptionally soft and smooth, giving cosmetics products a pleasing consumer feel. It also offers unique 3D shaping capabilities and an open-cell porous structure that optimizes flow-through of a large spectrum of cosmetics formulations. Pore sizes are fully adjustable throughout the structure, giving designers the capability of producing a rigid handle with a soft and comfortable tip. Nubiform comes available in a multi-layer structure, or it can be insert molded to other solid plastics.

An optional feature of Nubiform is Porex® Barrier Technology, which incorporates anti-microbial protection that is evenly distributed throughout the material structure. This technology prevents microbial growth and kills potentially harmful bacteria, reducing the potential for contamination and achieving a higher level of hygiene—an added desirable benefit that enhances the consumer interaction with cosmetics brands.

“Cosmetics consumers increasingly want products that are easy-to-use, quick and clean,” said Rusty Martin, Global Marketing Director, Porex. “Nubiform is an innovation that allows optimal flow-through of cosmetics formulations, and it gives consumers superior precision and control when applying makeup and contouring.”

To learn more about Nubiform, please visit nubiform.porex.com.

About Porex Corporation
Founded in 1961 and based in Fairburn, GA, Porex is a pioneer and global leader in the development and manufacturing of sintered porous plastic products. Porex products perform filtration, venting, wicking, diffusing, applying and absorption functions in applications such as medical devices, electronics, laboratory products, and a wide range of consumer products from cosmetics to sports padding.

Porex is widely recognized for its materials science expertise and proprietary designs which serve over 1,300 customers across more than 65 countries via operations in North America, Europe and Asia. Constant innovation, outstanding technological resources, commitment to quality and dedication to customer service distinguish Porex products as the standard of performance. For more information about Porex Corporation, visit www.porex.com.